Van Swetselaar says these local factors have seen BlueStacks honing its business strategy, setting up local territory managers. It’s our lightest and fastest build ever. Similarly, as a historically strong PC games market, which happens to be predominately Android, Germany is another important location. BlueStacks works directly with Tencent to handle the “very different” Chinese market.Īccording to van Swetselaar each country has its own dynamic.įor the US, it’s about the high-end features driving the gaming experience, while the high cost of phones in Brazil is the key driver for BlueStacks’ uptake. Under the hood, the release sees BlueStacks moving from Android 4 (KikKat) to 7 (Nougat), providing better keymapping options, and adding a much stronger community focus.Īs always seems to be the case with such companies, BlueStacks already claims a vast audience 300 million registrations to-date with the US, Russia and Brazil its biggest non-Asia markets. “It’s our lightest build ever and also offers the best performance eight times faster,” explains UK and Greater Europe country manager Janneke van Swetselaar. And that’s an audience BlueStacks is looking to satisfy with its version four release. Seven years on, however, and the increasing cost of high-end handsets combined with the explosion of PC-inspired mobile games ranging from Lineage II Revolution and Arena of Valor to Vainglory and Lineage M has changed that.Īfter all, for the most committed players, these are long play experiences that come alive when played on faster hardware and displayed on a much larger screen, whether PC or Mac. The ability to run comms software - either PC or Android - alongside games then seemed to be the best use case. When it first launched, Android games emulator BlueStacks struggled to define why anyone would want to play the likes of Clash of Clans on their PC.
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